The most successful outbound dialling campaigns contact customers not only at a time when they are likely to pick up the phone but also when they are most likely to be in ‘buying’ mode. To do this you need to look back at call data to pinpoint the time existing customers chose to call you. This information can then be used when setting campaign parameters.

The rostrvm call centre suite enables contact centres to obtain intelligence like this from their inbound communications and use it to gain as much as a double-digit increase in outbound operational efficiency, depending on specific campaign circumstances.

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