From 6 April the Information Commissioner’s Office (ICO) no longer has to prove that cold calls or nuisance text messages caused “substantial damage or substantial distress” before they can impose fines of up to £500,000 on companies. It will be down to the ICO to decide when a serious contravention has taken place.
To avoid the risk of a fine, customers of Rostrvm Solutions are using Precision dialling. This involves using intelligence gained about a contact to optimise dialling activities. Information fed into the dialler ensures companies dial:
- At the right time
- In the right place
- With the right message and medium to catch their contact’s attention
- Matching the right agent skills to each call
So there’s no more endless re-dials to the same person with the associated risks, wasted time and money.