Last week Ofcom announced the latest rules and guidance surrounding the use of automated calling systems – predictive diallers. The new rules come into force in February 2011 and are primarily focussed upon the use of automated Answer Machine Detection.

In our view the revised rules sound the death knell for Answer Machine Detect. No, Ofcom has not banned the technology but for the vast majority of campaigns continuing to use it would be madness. To find out why we think this log in and read our opinion at