May 2007

rostrvm News



·    CRM has evolved – CallGuide helps your agents to manage complex transactions

·    Autonet increases sales with rostrvm

·    Learn how customers benefit from rostrvm

·    Hints & Tips – Change your MIS menu to meet your needs

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Learn more about call centre scripts and application integration









Read more about Autonet and rostrvm









Read other call centre experiences












CRM has evolved

At the turn of the millennium, Customer Relationship Management (CRM) was trumpeted as the next great thing to drive efficiency in the call centre, increase sales and maximise service call resolution at the first point of contact.

In recent years the call centre’s purpose has changed from simple transactional activity to an environment where your customers can contact you for a wide range of reasons and through a variety of media. And in today’s fast moving consumer environments a call centre’s business aims and targets can be changed almost at the drop-of-a-hat. Our experience is that large centralised CRM systems simply cannot cope with the necessary speed of change. Failed attempts to align call centre dynamics with over-structured processes has led real-world call centre agents needing to work with a myriad of information systems, central IT, spreadsheets, external data verification and notes stuck to the computer screen! 

The challenges facing the call centre agent will only get more complex. Transactional call centre activity is swiftly migrating to ‘non-live’ media, such as Interactive Voice Response, the Internet, SMS and mobile data. This means that from the call centre agent’s perspective, the types of call received are less routine, more challenging and time-consuming. The agents’ skill sets will be less about dealing with the mechanics of transactions and much more about maintaining good relationships with customers using all the available information.

Managing and applying structure to a seemingly unstructured set of data sources is a major challenge for call centre agents.

This is where rostrvm CallGuide comes into play. CallGuide extends from simple call centre scripts to a unified customer interaction without being strait-jacketed by the underlying IT systems. At the same time as presenting context-and-customer-sensitive data from multiple sources a strong Contact Point Management system must also support business processes to ensure the right information is given and received at the right time.

We are not saying that CRM is dead. Quite the opposite.  The basic Customer Relationship Management philosophies are of clear benefit to the business and the customer. rostrvm CallGuide makes it easier for your agents to deliver the benefits.

If you want to know more about rostrvm CallGuide and how it can enhance your desktop application to make your agents more effective and efficient then get in touch with your account manager or contact us.


Autonet Insurance implements rostrvm

Autonet Insurance Group one of the country's largest independently owned insurance brokers, implemented a rostrvm outbound dialler to support the sales process. In just three months Autonet's outbound telesales team has increased the volume of call activity by 495%.


Read more about Autonet on the rostrvm website.

Customer case studies

Do you want to know how other customers use rostrvm? A number of customer case studies are available on the rostrvm web site.

Do you have a story to tell? If you would be happy to share your rostrvm experiences with our readers please let us know.

Hints & tips

Strange but true….. we’ve had some feedback that our Management Information system delivers too much information! And we have to admit that our objective is always to deliver comprehensive options. But if you want to reduce the number of reports on your menu or change the menu contents this is easily achieved with rostrvm SuperVisor’s configuration controls.

If you want to know more about customising rostrvm management information then contact our help desk or email with your requirements.


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© 2007 Rostrvm Solutions Limited