Aquira-LogoContact centre software provider Rostrvm Solutions has partnered with Aquira Ltd, specialists in direct marketing services, to build the UK’s only end-to-end outsourced sales service under one roof. Aquira has now launched its in-house, managed dialler service for numerous clients across multiple channels and sites, based at its Sales Lab in Glasgow.

Aquira invested in the rostrvm platform for high performance outbound dialling; CallGuide desktop tools to support the teams in delivering the right message; and inbound call management to manage inbound calls from customers and prospects.

Ken Reid of Rostrvm Solutions explains, “The rostrvm system includes sophisticated campaign and list management tools to complement Aquira’s high-quality data model, to ensure that the right people are called at the right time This means there are no more endless ‘blind’ re-dials with the associated risks, wasted time and effort. rostrvm also delivers comprehensive performance data, allowing Aquira to manage and measure business success.”

James Ratcliffe, Director of Data Services, Aquira, says, “We now have a scalable, affordable and functional solution with our Sales Lab, which is also going to create up to 420 jobs in Glasgow. We have a partnership where we pay rostrvm only for what we use, not a fixed amount.  We’re delighted with this commercial model as it provides flexibility, which is vital in this industry.”

The new jobs will be in consumer and business-to-business sales and are being supported by Regional Selective Assistance funding from Scottish Enterprise.

Scottish First Minister, Alex Salmond, said recently of the venture, “The Sales Lab is a fantastic facility … I look forward to continued work with Aquira to grow its presence in Scotland even further.”

Aquira has also been noticed elsewhere for its achievements. It won a Silver Award in the Outsourcer of the Year category at the European Call Centre and Customer Service Awards 2013.

Furthermore, Aquira won the Marketing Services of the Year category at the annual DMA (Direct Marketing Association) Honours 2013. The Honours recognise outstanding talent in the direct and digital industry and showcase achievements over the past 12 months.

Ken Reid of Rostrvm Solutions adds, “The project has been going extremely well and we look forward to working with Aquira in a long-term relationship.”