A summary of the findings of recent research commissioned by Rostrvm Solutions to investigate whether call centres are integrated with online channels, and if so, how effective the service is.

A total of 100 online Financial Services providers were researched and the report highlights some interesting findings. Given the current economic climate and the increasing propensity for consumers to research market offerings online, it is surprising to learn that just 14% of financial services organisations selling online had a Call Me Back service. 

However, effective use of Call Me Back or Live Chat buttons can increase the number of customers you talk to, without a huge investment. To find out how the simple addition of a Call Me Back button on your website can positively impact your sales, and insight into how technology can be integrated into your online offering why not contact us?

The full financial services benchmark report is available here.

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