Precision Contact – use it or lose it!

Precision Contact – use it or lose it!

optimised-predictive-diallerYou may have the best data-cleansing system and the most up-to-date records on your customers in town but are you using this intelligence in your contact with them to maximise success?

Today’s outbound systems are highly flexible and user friendly; if you set them up using the right intelligence you’ll achieve real progress and customers will feel appreciated. This is true whatever your activity, from following up on abandoned inbound calls, upselling/cross-selling, customer satisfaction surveys etc.

Yet there are still contact centres who set their dialler to make as many calls as possible; they randomly call their contacts, with the idea that the more calls they make the greater the number of sales they’ll get/more debt collected. This is not only a WRONG assumption but can lead them into trouble with compliance if they breach guidelines.

In fact those who call LESS get better results – and those who implement Precision Contact, which uses intelligence gained about contacts to optimize their activities, get the best.

Precision Contact gives you the optimum chance of reaching your customers because you contact them:

  • at the right time – the best time to catch them;
  • with the right message and channel – modern campaigns mix telephone, text messages and email;
  • using the right people – making sure your contact is handled by appropriately-skilled advisors.

How you do that is the subject of our next blog!

Tech takeaway: Today’s outbound systems are highly flexible and user friendly; if you set them up using Precision Contact you’ll achieve real progress and customers will feel appreciated.

Next time: How to implement Precision Contact for maximum results.

2017-01-04T05:51:57+00:00