61% of call centre agents want better systems for managing calls
Rostrvm Solutions responds with rostrvm CallGuide, an integrated
agent support application
Woking, UK, July 2008: Recent independent research commissioned by
Siemens Enterprise Communications highlighted the drain on agent
productivity caused by increasingly complex administration tasks in
the call centre; on average
agents spend 71% of their time entering data, making notes, seeking
advice and reading from information screens.
Equally alarming for businesses that operate a call centre, the
research showed that agents are using five separate applications on
average to deal with a call and 61% of agents said that better
systems for
managing calls would provide the most positive improvement.
Announcing the launch of the latest version of
rostrvm CallGuide,
Ken Reid of Rostrvm Solutions
says this research should act as a rallying call for the contact
centre industry to provide agents with the
support tools they need to respond to the changing demands of
the 21st century contact centre: “In today’s call centre
environment agents are dealing with a far higher proportion of
complex enquiries and they need a more sophisticated tool to support
the call handling process. To put it simply, there is no need for
agents to manage five screens to deal with a single call.
“Our latest version of
rostrvm CallGuide is
designed to integrate with multiple desktop applications to provide
agents with all the information they need in a single screen. But
it also does more much than that; it helps call centres handle more
calls with a higher proportion of positive business outcomes.
“Already used by award-winning call centres such as
EDF Energy, CallGuide’s range of sophisticated capabilities has
the potential to transform the 21st century contact centre.”
rostrvm CallGuide offers a number of innovative features to improve
agent productivity by streamlining the call handling process:
- Unlike standalone
scripting systems, rostrvm CallGuide integrates with multiple
desktop applications so agents are served with all the information
they need via a single screen;
-
CallGuide automatically generates context sensitive scripts, using
telephony and business data, to guide agents through the call with
the right information at the right stage in the customer dialogue;
-
Agents only need enter customer data once; CallGuide will
automatically populate all the relevant applications with the
information;
-
CallGuide generates management information based on business
outcomes as well as call handling data; in this way managers can
get a clear picture of the effectiveness of calls and refine
processes in the call centre to improve business outcomes;
-
CallGuide also empowers call centre managers to personalise scripts
for teams and individual agents to support champion-challenger
processes and to dynamically route the call process through user
selection and external data.
Ken Reid concludes: “
rostrvm CallGuide really is
an incredibly refined tool and it is also easy-to-use. It offers
the potential to transform call centres by focusing on business
outcomes rather than traditional call centre metrics alone and has
ready helped customers such as EDF Energy to win awards.
With agents across the industry spending the majority of their time
on administrative tasks, surely it is time to adopt tools such as
CallGuide?”