First Choice Holidays plc is a leading international leisure travel company operating in four sectors; Mainstream, Specialist, Activity and Online Destination Services.

The company uses rostrvm outbound call centre services to be able to contact customers and add ‘toppings’ with the ultimate aim of maximising revenue.

rostrvm browser-based management information has made operational and business information available to all relevant First Choice personnel, so that not only can the management team see how many calls are being made, but also the sales values of those calls.

rostrvm CallGuide offers call centre agents prompting and guidance through the call, on the many products and services that First Choice has to offer. This desktop functionality reduces training time and maximises sales effectiveness.

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