First Choice Holidays
First Choice Holidays plc is a leading international leisure travel company operating in four sectors; Mainstream, Specialist, Activity and Online destination Services. First Choice Holidays takes over 2.5 million customers on holiday each year to almost 80 destinations. It has a retail network of 264 high street stores, 38 out-of-town hypermarkets, two call centres and online distribution.
The primary objective is to be able to contact customers and add 'toppings' with the ultimate aim to maximise revenue
rostrvm browser-based management information has made operational and business information available to all relevant First Choice personnel, so that not only can the management team see how many calls are being made, but also the sales values of those calls
The 18 strong-team at First Choice are expected to field 6000 calls per week with a target to achieve over £800k of ancillary sales in 2007
"The Rostrvm Solutions team did their homework before
they came to us and showed us how a typical campaign application
could work "
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