EDF Energy - debt management
EDF Energy is one of the largest energy companies in the UK, generating around seven per cent of the UK's electricity, and employing nearly 13,000 people. Over a quarter of the UK population depends on EDF Energy for their electricity. One of the less glamorous but nevertheless vital tenets of this huge business is debt collection.
The telephone has proven to be an effective method for collecting this debt, as it offers immediacy and implicitly demands a response in a way that a written reminder cannot hope to do. By linking the psychology of the phone call into the efficiencies offered by a quality dialler, EDF Energy saw the potential benefits available.
By using the rostrvm OutBound dialler to call customers just after a letter reminder has been sent, on average there is up to a 40 per cent success rate of making contact and conducting a debt collection transaction
EDF Energy is using rostrvm OutBound to proactively collect substantial values per month in hard cash via debit card or completing a direct debit over the telephone, thereby increasing cash flow to an immediate transaction rather than waiting for weeks
"We have significantly increased the volumes of
customers we are contacting through the dialler and the results have
been very encouraging"
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