Aston Villa has thousands of fans who are the lifeblood of the club, and its Consumer Sales Department is extremely busy all year round. To enable its call centre to look after customers effectively the Club has implemented the rostrvm suite of applications.

It now benefits from:

  • rostrvm OutBound a platform independent predictive dialler, which supports structured, automated outbound contact
  • rostrvm CallDirectorACD inbound contact management
  • rostrvm CallGuide on the desktop with full scripting tools and process management functions to support agents through different types of calls

“Aston Villa Football Club’s philosophy is not one of choosing a vendor but one of working in long-term partnership with our suppliers. It is testimony to that ethos that many of our key software providers have worked with us for over 10 years. So, when choosing our call centre application, it was paramount that we identified a vendor that understood our approach and were in it for the long-haul”.

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