Rostrvm Solutions takes the 'C' out of CTI
Rostrvm Solutions Limited, the UK-based call centre software developer,
has extended its 'Switchless
Call Centre' architecture to deliver low-cost, advanced call
centre applications through a simple Voice over IP telephone.
rostrvm can now support advanced call centre functions
and call information management without the need for PCs on the
desktop.
rostrvm Switchless Call Centre uses the Session
Initiation Protocol (SIP) as the mechanism for controlling and
managing calls and contacts. SIP is inherently flexible and is
the key to the
rostrvm Switchless Call Centre which can utilise the
emerging range of SIP compliant desktop and mobile telephony
devices.
"Essentially we have taken the 'C' out of CTI," commented
Simon Wellings, Managing Director, Rostrvm Solutions Limited.
"By delivering and receiving information via the telephone we
have removed the reliance on desktop computers, reduced the
complexity and cut the cost of delivering advanced call centre
applications."
The usual technique for delivering and collecting information
is through Computer Telephony Integration (CTI), linking the
call centre agent's telephone and computer to pass data from one
device to the other. CTI is powerful technology but the required
high investment has previously been in a limiting factor for
many operations; CTI has largely been the domain of the larger
call centres.
Wellings continued, "Like all great ideas the
rostrvm Switchless Call Centre is based on a simple
concept - we take off-the-shelf Voice over IP (VoIP) components
and enable them to deliver advanced call centre functions.
Normal routers and VoIP gateways are combined with SIP
telephones and the rostrvm application suite to provide
sophisticated call centre capability at affordable prices."
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